Binance Kicks Off Multi-Year NFT Partnership With Cristiano Ronaldo
- Football star, Cristiano Ronaldo, signs an exclusive partnership with Binance to ease global users’ access to NFTs and Web3.
Today, Binance has announced that Cristiano Ronaldo is now one of its partners in an exclusive multi-year NFT deal. Part of the partnership deal involves a Binance campaign targeted at Ronaldo’s fans so they can better understand Web3. Also, the campaigns would aim at introducing the world of NFTs to Ronaldo’s fans.
Binance And Ronaldo together
According to the announcement, the deal involves a Ronaldo-only NFT collection series. Notably, the sale of this NFT collection series will be exclusive on the Binance NFT platform. Part of the plan is to release the first collection before the end of the year. Reportedly, Ronaldo will be involved in the designs featured in this first NFT collection series.
Binance founder and CEO, Changpeng Zhao (CZ), commented on this new partnership deal. CZ said, “besides being the best footballer of his generation, Cristiano Ronaldo is also an icon in several industries. He continues to grow a loyal fan base by being authentic and showcasing his talent. He has also involved himself in uncountable charity works globally.”
CZ also expressed his joy at the connection with Ronaldo, making Binance a part of iconic sports history. The Binance CEO also said the exchange is committed to giving Ronaldo’s fans the engagement opportunity to connect with him.
In his remarks, Ronaldo said he wouldn’t reject bringing new experiences to his fans because they hold a special place in his heart. Hence, he is excited that this partnership can move him closer to his fans worldwide.
Ronaldo said, “I believe the fans will enjoy this collection the same way I will enjoy curating them,”
Ronaldo isn’t new to the crypto space. Last March, he received 770 $JUV fan tokens to mark his record-breaking goal season. Thus, making Ronaldo become the first footballer to receive such tokens.
Binance’s commitment to supporting football worldwide is demonstrated by this partnership. Binance already has other ongoing football-related partnership deals. It is in collaboration with two football federations – the Argentina football federation and Brazil’s football federation.
In addition, it has ongoing collaborations with two professional sports clubs (SS. Lazio and FC Porto). Despite the current downturn in the crypto market, CZ is optimistic that the exchange will thrive. According to him, Binance is experiencing its second crypto winter.
Hence, it has the experience of surviving and thriving through bear markets. The Binance CEO also said this crypto winter gives the exchange the chance to attract quality talents from other crypto firms that are unable to survive these harsh market conditions. CZ claims that Binance global has over 2,000 vacancies it hopes to fill soon.