Over 35.8% of the top 1000 crypto projects have not published a single blog post in 2023, indicating a lack of online presence. 

Over 36% of Top 1K Crypto Projects Have Gone Silent in 2023

  • Over 35.8% of the top 1000 crypto projects have not published a single blog post in 2023, indicating a lack of online presence. 
  • Guerilla Buzz said that there is a lack of SEO knowledge in the blockchain industry and that “strong marketing foundations” are not prioritized.  
  • Many companies center their growth “around generating hype for their token sales” and opt for “short-lived growth spurts.”
  • Close to 50% of the 1000 top crypto projects will have posted 2+ articles in 2023, with 84.8% of these projects hosting their blogs on Medium.

The 2022 bearish run in the digital asset market has pushed many companies and projects into survival mode, as many of these startups have gone radio silent on their customers. The investors in these projects are left worrying about their future amid a recovering crypto market. According to a report from blockchain marketing agency Guerilla Buzz, around 35.8% of the top 1000 companies engaged in the digital asset space have not published a single blog post in 2023. 

The development of the crypto space, which was at its peak in the bull run of the market in 2021, has been stunted as many companies have lost a significant amount of their customer base due to investors losing faith in the industry after the collapse of multi-billion dollar companies like crypto hedge fund Three Arrows Capital (3AC), trading platform FTX, and lending platform Celsius Network. 

According to the report from Guerilla Buzz author Yuval Halevi, who is responsible for analyzing hundreds of companies in the blockchain sector on the behalf of its clients, it has become clear that many crypto companies “do not prioritize strong marketing foundations,” but center their efforts “around generating hype for their token sales, opting for short-lived growth spurts rather than fostering sustainable organic growth.”

Halevi shared two graphs representing the growth of crypto companies. The first one shown below represents a company that is focused on viral marketing for a short period limited to the sale of its token. The interest rate rises sharply but then declines significantly thereafter. 

On the other hand, the other graph below represents crypto companies that rely on long-term marketing strategies and focus on solving real-world problems. Their popularity rose gradually but surely, like that of popular trading platforms Coinbase and Binance. Such companies build trust over a longer span of time and gradually expand their services, improving them by incorporating customer feedback.

The key findings from the research confirmed that over 35.8% of the top 1000 crypto projects haven’t given a single update in the form of a blog post to their investors. Next, close to 50% of the 1000 top crypto projects will have posted 2+ articles in 2023, with 84.8% of these projects hosting their blogs on Medium. Meanwhile, 10.4% of projects have a blog on their main domain, while 4.7% of projects don’t have any kind of blog. 

The author noted that there is “a lack of understanding of SEO within the crypto space, as well as a unique need for companies to host their blogs on Medium, even if it doesn’t benefit their company domain in the long run from an SEO perspective,” while adding: 

“It’s clear that many companies in the industry do not prioritize content marketing, which can have a significant impact on their long-term success.”

On the other hand, as reported earlier by BitcoinWisdom, many entrepreneurs in the crypto industry believe that the crypto winter is over and that increased institutional inflows in blockchain assets could be witnessed in the coming days. 

However, many investors believe that the US is not a suitable region for blockchain technology to grow. Billionaire tech investor Chamath Palihapitiya claimed that “crypto is dead in America,” in a recent episode of the All-In Podcast. 

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Parth Dubey Verified

A crypto journalist with over 3 years of experience in DeFi, NFT, metaverse, etc. Parth has worked with major media outlets in the crypto and finance world and has gained experience and expertise in crypto culture after surviving bear and bull markets over the years.

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