Walt Disney And Polygon Are Working On A Proof Of Concept
- Polygon (MATIC) is working on a proof of concept for exclusive digital collectibles to recognize Disney employees during special occasions as a part of the Walt Disney Accelerator 2022.
- During the Demo Day presentation, more than 15 executives from the Walt Disney Company were present to talk to the founders of the six firms that were selected for the accelerator earlier this year.
- Web3 social app Flickpay is working with Disney Consumer Products, Games and Publishing (CPGP) to create and deliver digital collectible activations within physical stores across the US.
One of the biggest multinational mass media and entertainment conglomerates, Walt Disney, has announced that it is working with popular Ethereum scaling solution Polygon (MATIC) on a proof of concept after the latter was selected for this year’s Disney Accelerator program, which was focused on “helping build the future of immersive experiences.”
Interestingly, during the Demo Day presentation, more than 15 executives from the Walt Disney Company were present to talk to the founders of the six firms that were selected for the accelerator earlier this year about the innovation and growth of new technologies and their impact on the general public and the Burbank, California-based company.
Many of the firms that Walt Disney selected in its accelerator program were focused on crypto, blockchain, NFTs and other digital assets. One of the growth stage firms that stood out was Polygon, an Etherem scaling solution which was earlier known as Matic Network but underwent a rebranding phase not a long time ago.
As per the announcement, the entertainment company is working with Polygon to develop a proof of concept which will enable Disney to introduce digital collectibles or NFTs which is a booming industry.
“Polygon is a business layer for blockchain technology that allows developers and enterprises to build Web3 experiences. Polygon is working with Disney on developing a proof of concept for exclusive digital collectibles to recognize Disney employees during special occasions,” revealed Walt Disney.
On the other hand, there are some other Web3 and NFT-focused firms that made the list for this year accelerator program. These include Flickplay, a “Web3 social app that enables users to discover digital collectibles tied to real-world locations that they can experience and share via AR;” Inworld AI, a platform that allows users to create interactive, AI-driven characters for immersive experiences; Lockerverse, a community platform for empowering creators; Obsess, an experiential e-commerce platform that allows projects to create stores on Web3 platforms; and Red 6, an AR firm.
At the Demo Day, it was revealed that Disney Consumer Products, Games and Publishing (CPGP) was in talks with Flickplay to “create and deliver digital collectible activations within physical locations across the Unites States.” Meanwhile Inworld is working on development of AI peronality for Disney Star’s DisneyStarverse platform. Moreover, Obsess is in talks with Disneyland Resort and shopDisney to create a special retail experience.
“We hope that Demo Day is just the beginning of our relationship with these companies, and we can’t wait to see the amazing things we could build together for Disney fans,” said Bonnie Rosen, General Manager of the Disney Accelerator program.