Binance Signs Deal With Ukraine’s Supermarket Chain To Accept Crypto
- Binance has signed a deal with Ukraine’s supermarket chain, VARUS, and the latter will accept digital assets for purchasing groceries via the contactless, borderless, and secure cryptocurrency payment technology Binance Pay.
- The supermarket has over 111 stores across 28 cities in Ukraine and will allow customers to transfer cryptocurrencies and deliver the goods to them instantly across nine cities.
The world’s biggest crypto exchange, Binance, has signed a deal with Ukraine’s supermarket chain, VARUS, and the latter will accept digital assets for purchasing groceries via the contactless, borderless, and secure cryptocurrency payment technology designed by the exchange called Binance Pay Wallet. Interestingly, the supermarket has over 111 stores across 28 cities in Ukraine.
The superstore and the leading crypto exchange will partner up to deliver groceries in the 111 stores and will allow customers to transfer cryptocurrencies and deliver the goods to them instantly across nine cities in the country including Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod, and Pavlograd.
Interestingly, the superstore also confirmed a “reward fund promotion” wherein the customers who order grocercies from the VARUS Delivery program worth more than UAH 500 and use Binance Pay will receive around UAH 100 as reward.
“Binance partners with one of Ukraine’s top food chain retailers, VARUS, to let the community enjoy seamless crypto payments with fast delivery across the country. VARUS is the first supermarket in Europe to accept Binance Pay,”
said the world’s biggest crypto exchange via a Twitter post.
It seems that following its conflict with Russia, the European nation has been trying to adopt cryptocurrencies and use these blockchain based assets to fight against the Putin-led nation which is also considering to bring crypto-friendly laws. Following the confirmation of the breakout of the war between the two nations, the crypto market has remained bearish and it seems that the situation might become an example of other nations to follow.
Furthermore, as pointed out by the chief executive and co-founder of the world’s biggest crypto exchange, Changpeng Zhao, also known as CZ in the crypto space, VARUS has also listed items for sale in prices dominated by cryptocurrencies. This can be seen in the Twitter thread below which confirmes that 1 BTC will buy 2,452 kilogram of sausages.
Recently, Ethereum co-founder Vitalik Buterin was present at the Kyiv Tech Summit, and much to the surprise of the people present there, the crypto billionaire talked about the future for the blockchain industry and also the part played by Ukraine in it.
“A country can become a Web3 hub if its citizens are actively interested in this technology and decide to make a major contribution to its development. Ukraine has both the capabilities and the determination to do this,”
Buterin said.
Furthermore, tech firms Techno Їzhak, and Stylus, two of the biggest retails in Ukraine have decided to accept Bitcoin (BTC), the leading cryptocurrency in the cryptocurrency industry, for payments across more than 100 stores owned by them together in the second-largest European country.
A crypto journalist with over 3 years of experience in DeFi, NFT, metaverse, etc. Parth has worked with major media outlets in the crypto and finance world and has gained experience and expertise in crypto culture after surviving bear and bull markets over the years.
