Japanese Automakers Toyota and Nissan Unveil Metaverse Plans
The metaverse is growing in popularity around the world, as companies and individuals alike see it as a vital tool for business. Nissan and Toyota are two of the biggest automobile companies in the world. Both companies recently revealed their respective metaverse plans.
Nissan is working on developing their metaverse platform, called the Nexus World. According to the company, the goal of this platform is to create a virtual world that allows users to interact and do business with each other in a completely immersive environment. Nissan plans to launch the Nexus World later this year, but it will be invitation-only.
The report added that the showroom features Nissan’s upcoming electric vehicle Ariya, with select visitors being able to join a virtual tour. In the future, the digital space will also host vehicle launches and other events.
Nissan said that its Invisible-to-Visible (I2V) technology, which uses a 3D, augmented reality (AR) interface to merge the real world and the metaverse, “creates limitless possibilities for services and communications that will make driving more convenient, comfortable, and exciting.”
Toyota, on the other hand, is taking a more cautious approach with its metaverse plans. The company announced last week that it was also working on its metaverse platform called the Mobility Network. This platform will be used to facilitate the development of autonomous vehicles and the so-called multimodal transportation network (i.e., the ability to move seamlessly between vehicles, buses, bikes and other modes of transportation).
The Toyota Metaverse will be a place where people can virtually interact with each other and with Toyota products and services. The company envisions the platform being used for things like product development, marketing, customer service, and even sales.
It’s still early days for both Toyota and Nissan’s metaverse plans, and it remains to be seen how they will develop over time. However, it’s clear that both companies see the potential for their brands in the metaverse.
The Japanese automotive industry is taking steps towards embracing virtual reality and augmented reality technologies, with both Toyota and Nissan announcing metaverse initiatives in recent weeks. These efforts highlight how automobile companies are planning for the future.
The leap into the metaverse by Nissan and Toyota follows similar moves by other manufacturing brands from around the world.