Snoop Dogg Embarks on a New Web3 Journey: Details
- Hip-hop legend Snoop Dogg has been revealed as one of the co-founders of a Web3-powered live streaming app called “Shiller.”
- Shiller is a “live broadcast platform” that aims to combine Web3 technology with real-time live-streaming content.
- The platform, whose other co-founder is entrepreneur Sam Jones, will debut in April this year and will only be available to selected users.
- Snoop Dogg also partnered with crypto casino Roobet and is the platform’s Chief Ganjaroo Officer.
The popularity of Web3 and decentralized finance is once again picking up pace as many prominent personalities embark on their respective ventures. One of the biggest names in the rap and hip-hop industry, Calvin Cordozar Broadus Jr., also known as Snoop Dogg, has been revealed as one of the co-founders of a Web3-powered live streaming app called “Shiller.” This adds to the numerous NFT and crypto ventures of the artist and music producer.
Shiller is a “live broadcast platform” that aims to combine Web3 technology with real-time live-streaming content, and Snoop Dogg has been named as one of the co-founders. The other co-founder is technology entrepreneur Sam Jones, and the two aim to “revolutionize the content creation industry by providing artists, NFT projects, brands, and influencers with a suite of innovative features and tools, as well as the possibility to monetize content.”
It is crucial to note that the platform will include interactive video and audio streaming, chats, games, and will also provide its users with other ways to interact with the community. The creators on the platform will have the option to token-gate their video and audio content and also share their products on other websites.
Snoop Dogg’s new platform will allow creators to promote their non-fungible token collections. The support of NFTs is one of the major concerns of the platform since the reference to NFTs is already in its name—”Shiller”—the native Web3 slang for a “person who promotes NFT collections or tokens.”
“I’m excited to partner with Sam to launch Shiller to the world. This app truly provides a platform for creators to reach their fans in unique ways and monetize their own content. As ya’ll know, I’m always about engaging my fans directly on my own terms and Shiller is perfect for that,” said Snoop Dogg.
It is crucial to note that the platform will debut in April this year and will only be available to selected users. Interested people can apply via the website of the platform. The application will allow the creators to receive gifts and tips in the form of cryptocurrencies, which can be cashed out for fiat currencies.
Furthermore, the Shiller will also allow creators to develop their tokens and digital passes and will have a marketplace integrated into it, allowing people to purchase and trade their favorite artists’ NFTs.
This new Web3 venture from Snoop Dogg follows a number of NFT and metaverse businesses that the hip-hop artist invested in between 2021-2022 and continues to do so. Recently, a cryptocurrency casino called Roobet announced on March 1st that it will partner with Snoop Dogg to “reinvent” the online entertainment industry and “shake up the industry and bring players a one-of-a-kind gaming experience.”
The hip-hop legend will join the casino as its Chief Ganjaroo Officer and help Roobet achieve its expansion goals. The partnership will bring together “Snoop’s vast global reach and industry expertise.”
“This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment. I been sayin’ Roooooo for a long time now – they bring the ultimate player experience, we share the love of doing new things, and we care about our fans – so together we’re gonna change the game and do it better than it’s ever been done,” said Snoop Dogg.