Kia America To Launch NFT Collection Amidst A Creative Campaign
- KIA America announced the launch of a creative broadcast campaign along with an NFT collection
- The company also debuted a 30-second NFT spot with an embedded QR code
The American division of South Korea-based multinational automobile manufacturer Kia, Kia America, has announced the launch of a creative broadcast campaign that aims to highlight the individuality of the brand’s “one of the most iconic models” – 2021 Kia Soul.
According to a recent announcement, the company debuted the 30-second spot on Friday that features NFTs as talent and contains a unique QR code embedded in the creative. When a viewer scans the code with a smartphone, they will be able to obtain one of 10,100 Kia-themed NFTs from its new collection.
Special edition generative DASK + Kia-themed NFTs are among the 10,100 Kia NFTs. Each one of these limited edition digital collectibles takes design inspiration from the DASK NFTs seen in the commercial as well as the new 2023 Kia Soul.
Sweet NFT platform collaborates with Kia America
These NFTs by Kia America are powered by the Sweet NFT platform and can be easily deposited and stored in the users’ Sweet blockchain wallet. The founder and CEO, Sweet, seemed excited about the new launch with such a recognizable brand and commented on the possibility of massive NFT adoption by stating:
“Above all, it’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web3 for the first time.”
The “Built for Whoever You Are” campaign, which was created by David&Goliath, Kia’s official creative agency, features a 30-second commercial that follows three of the most well-known DASK NFT characters as they board a new 2023 Kia Soul and cross city streets.
The NFTs pull into a burger joint for a late-night snack, and when they proceed through the drive-through to pick up their food. The NFTs proceed up the canyon road, where they create a classy outdoor table and enjoy the view while having their meal.
Russell Wager, Vice President, Marketing, Kia America, said that the Soul is as “individualistic” as NFTs are and that Kia is always “innovating to stay on the cutting edge.”
“With its iconic style, endless adaptability, capability, and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency.”Wager added.
Interestingly, it is not the first time Kia has been in the headlines for its NFT launch. The company entered the NFT world in February when Sweet carried out an NFT launch with Kia America where Kia’s Super Bowl ad spot’s “Robo-Dog” was converted into a digital collectible and the proceeds from the sale went to The Petfinder Foundation to help shelter animals find their forever homes.