Opensea Partners With Warner Music Group
- Warner Music Group’s partnership with OpenSea demonstrates the growing visibility enjoyed by blockchain firms.
- NFTs provide a way for fans to connect with their favorite stars and have become popular in the music industry.
In a statement released on Thursday, Warner Music Group announced its partnership with the OpenSea marketplace. The collaboration will pave the way for several WMG artists to expand their fan base into the Web3 space.
Warner Music Group is one of the foremost music labels, boasting stars such as Cardi B, Madonna, Dua Lipa, and Ed Sheeran. The partnership will provide WMG artists with access to OpenSea products and increased visibility in the NFT marketplace.
OpenSea will also help WMG artists connect with their Web3 communities. As part of the deal, Warner Music Group artists would have a dedicated drop page to host limited-edition projects on OpenSea.
Reacting to the partnership, Warner’s Chief Digital Office, Oana Ruxandra, said,
Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.
NFTs provide celebrities with a unique way to connect to their online communities. According to Shiva Rajaraman, OpenSea’s vice president of products, NFTs provide a way for fan communities to bond regardless of barriers such as language and distance. Shiva said in a statement,
As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.
Warner Records and Jeremy Fall’s web3 startup, Probably Nothing, will collaborate to release the first NFT collection from this partnership. This partnership marks the increased presence of global brands in the blockchain world.
WMG joins the list of music labels to announce a partnership with blockchain-focused companies. Universal Music Group struck a partnership with music-centric NFT marketplace LimeWire in May to allow its stars to release their NFTs on the platform.