Salesforce Announces the Launch of Salesforce Web3: Details
- Salesforce announced the launch of Salesforce Web3, which allows companies to “create connected customer experiences across Web2 and Web3.”
- The company will allow brands to “create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way.”
- It has partnered with consulting firms Accenture and Deloitte Digital, along with strategy consultants AE Studio, Media.Monks, Time, and Vayner3.
- The pilot featured 275,000 transactions for Crown Royal, Mattel, and Scotch & Soda, “focused on creating and securely deploying NFT collections.”
The development of the blockchain industry has slowed down due to poor macroeconomic conditions and the crash in the price of many cryptocurrencies. However, Web3 remains of special interest to many companies, including Salesforce, an American cloud-based software company headquartered in San Francisco, which announced the launch of Salesforce Web3. The new initiative from the customer relationship management software company aims to capitalize on the popularity of non-fungible tokens, or NFTs, as well.
According to a blog post from the NYSE-listed company published late March 16th, Salesforce Web3 will help “companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way.”
Furthermore, the announcement added that companies will be able to connect with their customers in a whole new way by “connecting their Customer 360 with Web3 data for a holistic view of how customers interact with their brand across traditional and emerging digital environments.”
A new API integration called Web3 Connect will enable companies to “create personalized, omnichannel experiences across Web2 and Web3, providing a 360-degree view of how customers interact with their NFT collections.” It is also crucial to note that the pilot featured 275,000 transactions for Crown Royal, Mattel, and Scotch & Soda, “focused on creating and securely deploying NFT collections.”
Interestingly, in order to help brands integrate Web3 into their businesses and experiment with blockchain-based products like digital wallets, Salesforce has partnered with global consulting partners like Accenture and Deloitte Digital, as well as digital agencies and strategy consultants like AE Studio, Media.Monks, Time, and Vayner3.
“Salesforce engaged its Office of the Ethical and Humane Use of Technology, the Web3 Advisory Board, the Ethical Use Advisory Council, employees, experts from academia and nongovernmental organizations, as well as its Sustainability and Equality teams, to develop the Web3 product with a responsible and values-driven approach,” read the announcement.
Moreover, the director of technology and emerging platforms at Diageo North America, Devin Nagy, noted that Salesforce helped “reimagine and digitally scale Crown Royal’s Purple Bag Project” by supporting their front-end commerce site and back-end data connector.
“Salesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together,” said the Executive Vice President and Chief Technology Officer at Mattel, Sven Gerjets.
Furthermore, NFT Management, formerly known as NFT Cloud, allows brands to create and manage NFT collections directly through Salesforce. It also allows the companies to view real-time customer insights along with blockchain activity and use the data as per their needs.
The presence of the San-Francisco-based company in the NFT industry is not new. As reported earlier by BitcoinWisdom, Miami’s Mayor Francis X. Suarez released 5,000 Ethereum-based NFTs in 2022 in partnership with Mastercard, TIME magazine publisher TIME USA, and Salesforce.
It was also rumored that Helium (rebranded as Nova Labs) would partner with Lime and Salesforce, but the rumors were put down.
A crypto journalist with over 3 years of experience in DeFi, NFT, metaverse, etc. Parth has worked with major media outlets in the crypto and finance world and has gained experience and expertise in crypto culture after surviving bear and bull markets over the years.
